Welcome to FireCG

We are consumer products industry experts with decades of domain expertise in all technologies and processes of trade and channel promotion management who have dedicated ourselves to creating dramatically successful promotions through innovation and passionate commitment to the highest quality of products and services to every company which sells products through the world’s channels of distribution. Our understanding and experience with the way promotions are planned, executed and analyzed has driven us to bypass conventional industry technical “norms” and has resulted in what we know to be the first true innovation in trade promotion in 30 years. We invite you to take a close look at our technology and our business advisory services and see exactly what we have built and how we have truly accelerated the efficiency and effectiveness of all aspects of trade and channel promotion management.

Why haven’t we solved the most difficult  problems of trade promotion management?

Here’s why…

Modern Trade Promotion Requires Organizational Alignment

SIX Different Processes

Each of the processes shown to the right requires very specific management and operational requirements which in turn mandates a highly fluid and dynamic TPM.

SIX Different Organizations

Each constituent organization has its own versions of operational excellence and business objectives, requiring highly exacting business requirements, data and analytics.

SIX Different Siloes of Data

…or MORE! In fact, operating on all these different data and analytical tools works against cross-industry alignment and eventual success in promotional ROI and consumer engagement.

SIX Different Perspectives

Just ask… You will see a different perceived value of trade promotion from sales, marketing, finance, IT, supply chain and TPM operations.

With global market conditions as they are, what consumer products company can afford such a disparate, disorganized and misaligned operational perspective of the second largest line item in the corporate financials: Trade Promotion Spending

It’s Time for a Different Approach to TPM

Traditional TPM

It’s been over 40 years since the TPM software systems were first developed and introduced to consumer products industry. Most large CPG companies have now solved the trade accounting problem. Many have also successfully deployed shipment-based post event analysis ​tools. However, not many CG companies, not even the largest ones, have had success deploying end-to-end TPM systems that truly address the core business challenges facing Account Managers.

FireCG Vision of TPM

At FireCG, we believe TPM systems can and should be comprehensive Key Account Management systems that not only act as TPM fund and budget accounting tools, but also help Account Managers with planning, collaborating, managing, executing and analyzing Customer and Joint Business Plans. Several TPM vendors provide solutions with basic functionality like fund management, settlement, and promotion planning; but the old data models they use have been the long-standing industry standard—far too rigid and inefficient to accommodate the extremely rigorous and demanding master data management required for modern TPM. Those that attempt to rectify those deficiencies do so at high cost, lengthy timeframes and almost always with ongoing patches and bridges to enable the rapid and flexible requirements of today’s key account managers.

Flexible, Innovative, Rapid, and Easy. That is what the KAMs want. C-Suite too!

Solution Overview

The First True Trade Promotion Platform

FireTPM™ is a true platform. Other TPM solutions are built with hard-coded functionality that, although very well designed in many cases, requires significant customization and even re-configuration to accommodate today’s modern consumer goods industry’s demanding requirements, or they are true SaaS applications that limit flexibility and dynamic functionality to the “next release” and results in continued spreadsheet dependencies. FireTPM™ is built as a fully functional platform that accommodates all variations in functionality, dramatically reducing the cost and time of implementation and total cost of ownership. We LOVE changes, and we enable trade promotion at your pace and within your business requirements – every day!

Flexible

FireCG has leveraged the newest database design technology, to build a full-feature TPM system that is 100% on the Salesforce platform, making the system more efficient, faster to implement and cheaper to own.

Innovative

FireCG TPM’s functional design is built specifically for the promotion planner. It works with our new data model in combination with the advancements made within the Salesforce platform UI to enable intuitive functionality that gives the KAM a logical workflow for configuration of a promotion without one look at a spreadsheet. We have extended the functional architecture beyond the Salesforce platform to excel at TPM.

Rapid

The ultra-optimized desktop/mobile UI, accelerates the KAM’s planning of detailed complex promotions by integrating all the critical inputs and source data such as accrual funds, product volume plans, and scenario models that enables the delivery of high-level promotions encapsulating dozens of products in a brand or category on in under 30 seconds. Not only does it help to improve the timing and efficiency of promotion planning, but also helps to deliver promotions that achieve higher ROI.

Easy

Intuitive and comprehensive promotion planning, management and tracking with full claims and payment management capabilities, real-time fixed and accrual funds management, and historical scenario modeling. Embeds and enables flexible annual volume planning integrated with promotions and funds easily assessing and building internal and customer joint business planning as the planning is done.

New Data Model

A powerful new data model enables faster ingestion of data, quicker access by account promotion planners, and a much faster reporting engine.

REQUEST A DEMO button

Optimized for the Key Account Manager

The FireTPM™ features a UX and workflow that, combined with the new data model provides easier access to data, automatic forecast-driven inputs and superior flexibility and speed of promotion planning. Designed with KAM input for maximum operational functionality.

Account-Driven Workflow

The FireTPM™ platform is architected to focus on the Account—giving the key account managers the ability to see everything through the lenses of the account and how corporate success is measured through account promotion performance.

Smart Data Integration

With FireTPM™ is that the sales forecast, volume, revenues and even profitability projections are pre-loaded and automatically drives the calculations for promotion creation which reduces the time necessary to refer to spreadsheets or third-party analytics tools.

Ease of Promotion Entry

The unique FireTPM™ promotion planning UX and workflow design enables a combination of control and speed in the creation of promotion plans, whether individual or a full annual plan.

Ready for the Mobile Key Account Manager

Planning on the fly! Today’s modern key account manager needs to have the ability to plan and adjust anywhere, anytime, and with full access to the key data required to ensure a successful promotion.

Fingertip Intelligence You Need

With FireTPM™, everything you need to analyze, assess and create the best promotion for the situation is not only right in front of you, but much of it automates the promotion model by completing the formulas and algorithms that are built into the platform.

Financial Integrity

FireTPM™ has a sophisticated fund and budget management technology that drives the allocation and accrual of promotional funds (all of them) and the settlement functionality for claims audit and payment, rebates, and deduction management. It’s internal P&L accounting is built-in as well, enabling the most financially efficient promotion planning.

Rapid Implementation—Full Functionality

Modern SaaS TPM solution vendors often promise quick implementation. The caveat is that it must be within the current scope of functionality and little or no customization—otherwise, it’s months…if able to be accommodated at all. With the architectural design and the data model of FireTPM™, you get your rapid implementation WITH a fully comprehensive fulfillment of your requirements. This is our “special sauce,” and we have already proven it. There is no need for lengthy projects and months of custom development. Work that normally takes days and weeks takes hours. We spend the time getting to know you and what you require, but the actual implementation time is a small fraction of the industry norm.

Spend your valuable time managing your account—not TPM!

FireTPM™ is not just a TPM Platform—it is a launch platform. It prepares the promotion planner to create and launch the most effective promotions with minimal effort and far more trust than any other TPM solution on the market today. We have listened to key account managers, financial executives, marketing and demand chain influencers for decades, and we understand the frustration with such a mission-critical process and asset as trade and channel promotion. That experience designed FireTPM™!

Give us an opportunity to show you how we have changed the way trade promotion management and how  YOU and your team can increase the successful return on this huge investment—both in money and time.

Email us today and request us to give an immediate demonstration of the hottest innovation in consumer products trade and channel promotion management:  info@firecg.com